Developing Future-Ready Digital Solutions
ChatGPT uses about 0.34 Wh of electricity and 0.32 mL of water each query. Sounds too little? Not until you realize that billions of people generate prompts every day. Even though each query uses only about 0.3 mL of water, billions of AI queries consume millions of liters of water every day. This can be equivalent to the daily water...
In today's fast-paced and rapidly growing digital world, keeping up with trends and consistently working on your brand can be challenging. Even if you continuously improve and actively manage your business, it can sometimes become exhausting and time-consuming to analyze and interpret data every day. That's where AI comes in handy. AI platforms like ChatGPT, Gemini and Claude can help...
"AI will be smarter than humanity by the end of decade", said Elon Musk at the World Economic Forum. “AI would likely replace 30 to 40% of all work tasks in the not-so-distant future”, said OpenAI CEO Sam Altman. These are the kind of headlines we hear every day. With each passing day a new discovery, a new technology,or a...
Meta officially announced Meta Ads AI Connectors in open beta on April 29, 2026. The launch allows businesses and advertisers to securely link their ad accounts to third-party AI environments like ChatGPT and Claude using natural language. Powered by Meta's ads MCP server, the connector provides a secure, Meta-authenticated connection to real campaign performance, ad campaign creation, catalog management and...
Facebook and Meta Ads have long been a cornerstone of digital advertising, helping businesses promote their products and services, generate leads and drive traffic. Performance marketing emerged as one of the most effective ways to reach the right audience.It enabled brands to create targeted campaigns and impactful creatives designed to attract and convert potential customers. However, the Meta advertising ecosystem...